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Captain is a men's hygiene company that uses

natural ingredients in their products and partners

with the Ocean Conservancy.


The founder was a sea captain which is why the main

icon of the brand is a C shaped into a double fish hook.


All colors are strategically low in saturation throughout the branding, along with textured grit to capitalize the reason behind what the product is for and who it is for.


Key art designed for rebrand. Packaging design and logo design.

In-store point of sale

floor stand mockup and pitch.  


Product lineup packaging.

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